Why is ‘IKKI’ the brand's name?

‘IKKI’ is ‘Moss’ in Korean.

Moss is small, common, and simple—so it is often overlooked. Unlike flowers and trees, which are large and vibrant, moss does not stand out. And so, it is often ignored.

But moss is beneficial, highly resilient, and incredibly beautiful when observed up close. It quietly fulfills its role without boasting, slowly expanding its presence. I admire that.

In an era where smartphones and social media dominate, content that isn’t visually striking or immediately captivating is often disregarded and forgotten. Yet, I believe that in times like these, we need more people like moss—those who stay grounded, remain humble, and diligently do their work without seeking attention.

A life that blooms brilliantly like a flower is wonderful, but I personally prefer a simple, steady, and enduring life. To remind myself of this, I placed a small piece of moss in the corner of my room. And so, moss became the motif of my life—and the name of my brand.

Moss has possibly the best air cleaning and oxygenating capabilities of any plant, so it is one of nature's best air filters, helping to naturally clean the air we breathe. Moss has the natural ability to absorb and metabolize fine dust, converting particles into natural and harmless biomass.

Charcoal can remove toxins and odors from the air. The Centers for Disease Control considers activated charcoal to be an excellent material for controlling and removing air pollution both indoors and outdoors.

Air plants can help remove airborne toxins and odors, filter carbon dioxide, and lower dust and mold in the air. And they can also improve indoor humidity.